JLR's Electrified Modular Architecture (EMA) to Drive Tata's Avinya EV

by Mausam Kumar Mishra (MBA)

Tata Motors collaborates with Jaguar Land Rover (JLR) for its upcoming premium electric vehicle, Avinya, set to launch in 2025.

by Mausam Kumar Mishra (MBA)

Avinya will utilize JLR's Electrified Modular Architecture (EMA) platform, designed for electric vehicles.

by Mausam Kumar Mishra (MBA)

JLR's EMA platform will not be exclusive to Tata; it will also underpin next-gen JLR models like the Evoque and Discovery Sport.

by Mausam Kumar Mishra (MBA)

Localization of the EMA architecture in India is planned to maintain cost competitiveness for the Avinya series.

by Mausam Kumar Mishra (MBA)

Tata's EV subsidiary, Tata Passenger Electric Mobility Ltd, and JLR have signed an MoU to license the EMA platform, covering key components.

by Mausam Kumar Mishra (MBA)

The Avinya is envisioned as more than just a single car; it is expected to spawn a family of electric vehicles in the future.

by Mausam Kumar Mishra (MBA)

JLR's EMA platform offers advanced features, including driver assistance systems, cloud connectivity, and communication with other vehicles and infrastructure.

by Mausam Kumar Mishra (MBA)

The platform is engineered around the battery for maximum interior space and accommodates various battery chemistries.

by Mausam Kumar Mishra (MBA)

It supports over-the-air software updates, Level 2+ autonomy, and feature updates over the air.

by Mausam Kumar Mishra (MBA)

The collaboration between Tata Motors and JLR signifies their commitment to electric mobility, technology sharing, and Tata's strategic transition to electric vehicles.

by Mausam Kumar Mishra (MBA)