Skoda’s Pricing Strategy for Kushaq and Slavia in 2024

Skoda Auto India’s Smart Move with Price Changes for the Kushaq SUV and Slavia Sedan

Explore the ins and outs of Skoda Auto India’s recent decision to adjust the prices of its well-loved Kushaq SUV and Slavia sedan. Uncover the reasons behind it, see how it affects the base models, and learn about Skoda’s commitment to quality in challenging economic times.

In the new chapters of 2024, Skoda Auto India makes news by adjusting to the changing trends in the car industry. The company responds to economic changes by announcing a price adjustment for two of its popular models—the Kushaq SUV and the Slavia sedan. In this blog, we dive into the details of the new prices, understand the reasons behind the decision, and look at how it impacts the base models.

Skoda’s Price Adjustment: Understanding the Changes

Skoda Auto India’s decision to change prices is driven by the rising costs of materials and the overall impact of inflation on the car industry. This move shows the company’s commitment to delivering great cars, even in challenging economic times.

Kushaq SUV: Base Models Face Changes

The focus turns to the Kushaq, a strong player in the SUV world, as its starting price is now Rs. 11.89 lakh, showing a significant increase of Rs. 1 lakh from before. The effects of this price change spread across the different versions, with increases ranging from Rs. 16,000 to Rs. 1,00,000. Notably, the basic Active trim sees the most impact, while the top Kushaq Elegance trim now costs Rs. 19.79 lakh.

Slavia Sedan: Navigating the Price Waves

In the sedan category, the Slavia sees a smaller price increase, ranging from Rs. 14,000 to Rs. 64,000, depending on the version. The new starting price is Rs. 11.53 lakh, up from Rs. 10.89 lakh. Similar to the Kushaq, the basic Active trim of the Slavia faces the highest increase. Interestingly, the Matte and Elegance editions of both models stay unaffected by the price changes.

Keeping it Simple: No New Features Amidst the Change

It’s important to note that, despite the price increase, neither the Kushaq nor the Slavia gets any new features or upgrades. Both models keep their current engines—a 1.0-litre TSI engine making 114 bhp and 178 Nm of torque, and a 1.5-litre TSI engine producing 148 bhp and 250 Nm of torque. The transmission options remain the same, with a six-speed manual, an automatic torque converter, and a seven-speed DSG unit across the range.

Skoda’s Success Amidst Economic Changes

Surprisingly, amidst the price adjustments, Skoda Auto India has something to celebrate. The company recently reached a big milestone, selling over 1 lakh units in India in the past two years. This success is mostly because of the popularity and contribution of the Kushaq and Slavia models, showing how essential they are to Skoda’s growth in the Indian market.

In the big picture of economic changes, Skoda Auto India’s decision to adjust the prices of the Kushaq SUV and Slavia sedan stands out as a smart move. While the basic models go through some changes, the company’s commitment to quality and performance remains strong. As we go through these adjustments, the story emphasizes the Kushaq and Slavia as key players in Skoda’s success, anchoring the brand’s growth in the ever-changing landscape of the Indian car market.

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