Mahindra XUV700 AX5 Select: Setting New Standards in Luxury

Learn about Mahindra’s latest XUV700 AX5 Select variant, featuring premium amenities at an enticing price point. Gain insights into its specifications, pricing, and campaign launch, reflecting Mahindra’s dedication to innovation and customer satisfaction.

In the automotive world, Mahindra & Mahindra Ltd. is known for its innovation and excellence. They’ve introduced the XUV700 AX5 Select variant, aiming to redefine accessible luxury. This blog delves into its features, pricing, and significance, showcasing Mahindra’s commitment to value-driven solutions.

Unveiling the XUV700 AX5 Select: Redefining Accessible Luxury

Introducing the AX5 Select Variant:
Mahindra & Mahindra Ltd., a leading SUV manufacturer, proudly announces the launch of the AX5 Select (AX5 S) variant for the XUV700. Priced at ₹16.89 Lakh (ex-showroom), this variant democratizes luxury with premium features like the Skyroof, Dual 26.03cm HD Superscreen, Push-Button Start/Stop, and a spacious 7-seater configuration.

VariantSeatingStarting Ex-showroom Price (All-India)
MX5-str₹13.99 Lakh
Diesel (MT) 7-str ₹14.59 Lakh
AX35-str₹14.99 Lakh
AX5 Select7-str₹16.89 Lakh
AX55-str₹17.69 Lakh
7-str ₹18.29 Lakh
Variants also available in AT at an additional cost of ₹1.6 Lakh

Please note that the prices are indicative and may vary depending on location and other factors.

Campaign Launch: “Fast Forward to the Big League”

Highlighting the Campaign:
To celebrate the AX5 Select variant launch, Mahindra unveils the captivating campaign “Fast Forward to the Big League.” Emphasizing its value proposition and superior features, the campaign targets consumers aspiring to luxury without breaking the bank, aiming to reshape the automotive landscape.

Continued Innovation and Customer-Centric Approach

Mahindra’s Dedication to Innovation:
Mahindra’s commitment to innovation and customer satisfaction is evident through the AX5 Select variant. With fresh offerings and variants like the 7-seater MX variant and the limited Blaze edition, Mahindra caters to diverse preferences. Increased production capacity and reduced waiting periods enhance the overall customer experience.

Global Recognition and Future Prospects

Mahindra’s Global Impact:
The XUV700 has gained acclaim globally since its 2022 launch, establishing itself as a global SUV. Mahindra’s expansion and drive for positive change through its diverse portfolio highlight its commitment to excellence and accessible luxury.

Explore the standout features of the AX5 Select variant:

SkyroofOffers panoramic views and a sense of openness
Dual 26.03cm HD SuperscreenHigh-definition entertainment and navigation display
Push-Button Start/StopConvenient and modern start/stop functionality
7-seater LayoutSpacious seating arrangement suitable for families or larger groups
PriceStarting at ₹16.89 Lakh (ex-showroom)

Here are the key features of the AX5 Select (AX5 S) variant:

  • SkyroofTM
  • Dual HD 26.03 cm Infotainment and 26.03 cm Digital Cluster Screens
  • In-built Navigation with Native Maps
  • Adrenox with 75+ Connected Features
  • Personalized Greeting and Safety Alerts
  • Amazon Alexa Built-in
  • Push Button Start
  • Wireless Android AutoTM
  • Wireless Apple CarPlay Compatibility
  • AdrenoX Connect with 1-year free subscription
  • 6 Speakers with Sound Staging
  • 3rd row AC
  • 2nd row seat with armrest and cup holder
  • 2nd row 60:40 One-Touch Tumble
  • Flexible Boot Space (3rd row 50:50 split with recline)
  • 2nd row Map lamps
  • Tilt Adjustable Steering
  • Speed Sensitive door locks
  • Centre armrest with storage
  • Bottle holder in all doors
  • Adjustable headrest for all 4 window seats
  • Follow me Home Headlamps
  • Roof lamp for 1st and 2nd row
  • MicroHybrid Technology
  • Electrically Adjustable ORVMs
  • Arrow-Head LED Tail lamps
  • Full-sized Wheel Covers

Mahindra’s Innovation Journey: The XUV700 AX5 Select Unveiled

The launch of the XUV700 AX5 Select variant signifies Mahindra’s dedication to innovation and customer-centricity. With premium features and attractive pricing, it redefines accessible luxury. As Mahindra shapes the future of mobility, the AX5 Select stands as a testament to its commitment to delivering unparalleled experiences.

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