Stay updated on the latest in India’s automotive sector as Tata Motors reveals its plans for launching the Tata Curvv and Harrier EV. Discover key features, launch timelines, and competitive insights to make informed decisions about your next vehicle purchase.

In the ever-evolving world of automotive technology, Tata Motors takes a leading role in sustainable transportation solutions. This exploration dives into Tata Motors’ recent announcement of the forthcoming launch of the Tata Curvv and Harrier EV, showcasing a significant leap forward in India’s embrace of electric mobility.

Unveiling the Tata Curvv & Harrier EV:

Tata Curvv Arrival:

Tata Motors is set to introduce the Tata Curvv, expected to grace the roads in the second or third quarter of the year. This midsize SUV offers versatility, with both electric and traditional engine options, placing a strong emphasis on the environmentally conscious electric variant.

Harrier EV Launch:

Adding to the anticipation, the electric version of the beloved Harrier SUV is slated for release before the close of 2024, broadening Tata Motors’ electric vehicle portfolio and catering to a diverse array of consumer preferences.

Competition and Features:

Competitive Landscape:

The Tata Curvv EV steps into a fiercely competitive arena, challenging rivals like the Maruti Suzuki eVX, Hyundai Creta EV, Mahindra XUV.e8, Citroen eC3 Aircross, and others. The dynamic battle for market share intensifies as automakers vie for consumer attention in the flourishing electric SUV segment.

Key Features:

Built on the robust Acti.ev platform, shared with the successful Punch EV, both the Curvv EV and Harrier EV boast an impressive driving range exceeding 500 km on a single charge. This remarkable range provides consumers with peace of mind and extended travel capabilities.

Production and Growth Strategies:

Confirmation from Management:

Tata Motors’ Managing Director, Shailesh Chandra, has officially endorsed the launch plans, reaffirming the company’s steadfast commitment to sustainable mobility. This confirmation underscores Tata Motors’ dedication to delivering on its promises and embracing environmentally conscious practices.

Production Plans:

With plans to commence production of electric vehicles at the ex-Ford Sanand plant in the upcoming financial year, Tata Motors aims to consolidate its position in the EV market. Leveraging existing infrastructure and expertise, the company is poised to meet the growing demand for eco-friendly transportation solutions.



Tata Motors’ announcement of the Tata Curvv and Harrier EV launch marks a significant milestone in India’s automotive journey towards electrification. These upcoming models not only expand Tata Motors’ product portfolio but also underscore the company’s dedication to environmental sustainability and technological advancement. As the competition heats up in the electric SUV segment, consumers can expect cutting-edge features, enhanced driving ranges, and a renewed focus on eco-conscious transportation solutions from Tata Motors. Stay tuned as Tata Motors continues to shape the future of mobility in India and beyond.

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